ITB Packaging

Website Design + Development + Digital Marketing

ITB Packaging, LLC is located in Holland, MI, and manufactures innovative packaging products. They needed a website that would clearly communicate their niche products to potential customers within the broader packaging industry. They also needed greater search engine visibility, traffic and qualified leads their website.

Website design + dev: We developed a clean layout with branded content and a user-friendly hierarchy for page content, including clearly tabbed lists of features and benefits, tables to compare packaging materials and a custom sortable gallery of product “how-to” videos embedded from their YouTube channel. Their brand and identity was showcased throughout the website by our custom photography, and videography.

Search and conversion rate optimization: We performed extensive keyword and competitive research in order to develop and implement a successful strategy that included on and off page techniques as well as content marketing.

As a result, the following key performance indicators (KPIs) were reached:
Domain Authority: increased by 118%
Monthly Organic Traffic: increased by 331%
Ranking Keywords: increased by 1,555%
Conversion Rate: increased by 851%

Go to ITBPackaging.com

“Design Direction has created an award-winning site for ITB Packaging. Our customers find the site simple to navigate and attractive. The website is a standout within our industry and we are blown away with the results.”

GENE MCCLAIN, ITB PACKAGING, HOLLAND, MICHIGAN