Tannoy Super Tweeter Ad

We were asked to create an introductory “teaser” ad for a product that was still in production with no proto-types available for photography. Tannoy’s “Super-Tweeter” speaker product was a “tweeter” hybrid (tweeter being a term commonly used in the industry) used to transmit high-frequency sound. The concept was to attract consumer attention and a sense of anticipation for the “unseen” product. To achieve this, we created an iconic character denoting the superpowers possessed by this buff little bird, which was then developed into an introductory campaign complete with posters for handouts at trade shows and displays in retail stores.