Tannoy Natural Reproduction Ad

The objective was to introduce a new studio-recording monitor featuring high standards in clarity with unembellished natural and accurate reproduction, a benchmark for this sector of the industry. In addition to highlighting the mechanical virtues of this refined audio product, the client also wanted to emphasize the aesthetics of the product design. This was achieved through the photograph of a pregnant woman’s round form and bare skin which served as a double metaphor, both echoing the shape of the monitor and suggesting a pure, natural reproduction method.