Tannoy First Impressions Ad

We were presented with the task of advertising a product intended for the low-end segment of the professional recording market. In order to keep retail costs low, the client kept product design expenses to a minimum while continuing to maintain performance quality. This resulted in a product that was visually ordinary, but electronically and mechanically robust. Because of concerns regarding the product photography and marketing of such a “plain” product, we chose to address the problem head-on through the visual elements and narrative of this ad. The slow, rather unattractive, but steady turtle was not to be denied—he had some serious power “under the hood.”